One such bird at risk is the yellowhammer. These vibrant and distinctive birds commonly reside on farmland but due to changing farming practices their numbers have fallen by 65% since the 1960s. With a small population still present on the edges of The Devil’s Spittleful and Dropping Well Farm, it is hoped that the project will give them, and other wildlife, a much-needed boost.

Ion Riley, community wildlife warden at Worcestershire Wildlife Trust, explained “Our heathland nature reserves are beautiful places to explore all year round. However, it must be done responsibly and with nature in mind. Letting dogs run free and straying away from tracks can cause huge disruption to wildlife, particularly to the ground-nesting birds and reptiles that are present on site.

“We hope that by having constructive and positive conversations with visitors about the wildlife on our nature reserves, individuals will be inspired to help wildlife and to share their knowledge with others.

“We’re focusing this project on our heathlands but by keeping your pooches on leads and by sticking to paths on all nature reserves and in other wild places, you’ll allow a wide range of wonderful wildlife to thrive and support beautiful birds this nesting season.”

Worcestershire Wildlife Trust is hoping that people will become ambassadors for wildlife, helping to share the message amongst the local community. The Trust will give yellowhammer pin badges to individuals who pledge their support.